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Average Revenue per Unit ist eine Kennzahl der Mobilfunkbranche | Vetriebshandbuch Montevisto

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Das Vetriebshandbuch. Alles was Sie für einen guten Vertrieb wissen müssen.

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Das Vertriebshandbuch für Ihren Vertrieb.

ARPU

ARPU steht fÃ¼r Average Unit per Unit (oder User) und meint den durchschnittlichen ErlÃ¶s pro Kunden. Dies ist eine Kennzahl (KPI), die innerhalb eines bestimmten Zeitraums (oft Monat, Quartal, Jahr) erhoben wird und Aufschluss Ã¼ber den Customer Lifetime Value (CLV) bzw. Kundenwert gibt.

Diese Kennzahl wurde ursprÃ¼nglich in der Mobilfunkbranche entwickelt und verwendet, wird jedoch mittlerweile in nahezu allen Branchen benutzt.

Siehe auch KPI, Customer Lifetime Value.

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