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Conversion Rate Optimization (CRO). Optimierung der Konversionsrate, Umwandlungsrate | Vetriebshandbuch Montevisto
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Das Vetriebshandbuch. Alles was Sie für einen guten Vertrieb wissen müssen.

Das Vertriebshandbuch für Ihren Vertrieb.

Conversion Rate Optimization

Der Begriff Conversion Rate Optimization (CRO), zu deutsch die Optimierung der Konversionsrate, meint die Optimierung von Umwandlungsraten von Werbemitteln der Besuchern zu echten Käufern in Online-Shops bzw. generelle im E-Commerce.

Die Optimierung der Konversionsrate ist ein operatives Ziel des Online-Marketings und stellt die Optimierung dieser, vor
der Generierung von Traffic. CRO dient der Erhöhung von Werbemittel Effektivität und Optimierung der Vertriebsprozess Effizienz.

Siehe auch E-Commerce, Conversion, Online-Marketings

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Weiter zu Cost per Action

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