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Direct Response TV | Vetriebshandbuch Montevisto

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Das Vetriebshandbuch. Alles was Sie für einen guten Vertrieb wissen müssen.

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Das Vertriebshandbuch für Ihren Vertrieb.

Direct Response TV

Das DRTV ist eine Sonderform des Direktmarketings, bei dem Mittels Massenmedien (TV) der Kontakt zum Kunden hergestellt wird und im Anschluss Ã¼ber DirektmarketingmaÃŸnahmen eine individuelle Kommunikation aufgebaut wird.

Ein Beispiel fÃ¼r DRTV ist das Tele-Shopping, bei dem der Kunde Produkte Ã¼ber das Fernsehen prÃ¤sentiert bekommt, um im Anschluss per Telefon direkt zu bestellen.

Siehe auch Direktmarketing, Tele-Shopping

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