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Strict Standards: Declaration of Walker_Page::end_lvl() should be compatible with Walker::end_lvl(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_Page::start_el() should be compatible with Walker::start_el(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_Page::end_el() should be compatible with Walker::end_el(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_PageDropdown::start_el() should be compatible with Walker::start_el(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/classes.php on line 1244

Strict Standards: Declaration of Walker_Category::start_lvl() should be compatible with Walker::start_lvl(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_Category::end_lvl() should be compatible with Walker::end_lvl(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_Category::start_el() should be compatible with Walker::start_el(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_Category::end_el() should be compatible with Walker::end_el(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_CategoryDropdown::start_el() should be compatible with Walker::start_el(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/classes.php on line 1442

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Strict Standards: Redefining already defined constructor for class WP_Object_Cache in /webspace/23/21062/montevisto.de/wordpress/wp-includes/cache.php on line 431

Strict Standards: Declaration of Walker_Comment::start_lvl() should be compatible with Walker::start_lvl(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/comment-template.php on line 1266

Strict Standards: Declaration of Walker_Comment::end_lvl() should be compatible with Walker::end_lvl(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/comment-template.php on line 1266

Strict Standards: Declaration of Walker_Comment::start_el() should be compatible with Walker::start_el(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/comment-template.php on line 1266

Strict Standards: Declaration of Walker_Comment::end_el() should be compatible with Walker::end_el(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/comment-template.php on line 1266

Strict Standards: Redefining already defined constructor for class WP_Dependencies in /webspace/23/21062/montevisto.de/wordpress/wp-includes/class.wp-dependencies.php on line 31

Strict Standards: Redefining already defined constructor for class WP_Http in /webspace/23/21062/montevisto.de/wordpress/wp-includes/http.php on line 61
A/B-Test eine Testmethode im Marketing, Direktmarketing, Vertrieb | Vetriebshandbuch Montevisto
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Das Vertriebshandbuch für Ihren Vertrieb.

A/B-Test

Auch Split-Half Test, Control

Der A/B Test ist eine Testmethode zur Überprüfung von Werbemitteln. Dabei wird ein verwendetes Werbemittel (Original) gegen ein verändertes getestet. Der Zweck liegt darin, die Reaktion auf die Werbemittel zu erfahren, um das optimale Werbemittel zu entwickeln. Der A/B-Test entspricht dem Control aus dem Direktmarketing.

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